Advertising and Communications Campaign Development, Management, and Placement Services

The North Carolina State Ports Authority (hereafter, “the Authority”) is seeking an advertising agency to develop, manage, and place advertising campaigns that support its business and economic development initiatives. The selected agency will enhance the Authority’s communications efforts, execute additional promotional activities as needed, and assist with intermittent public relations advice as needed. The Authority’s advertising program includes market research, ad production, video production, digital media, collateral/sales materials, exhibits and print advertising in international, state and local publications and other communications and external functions as needed. The goal is to partner with an agency that can build and maintain positive awareness of the Authority by developing an integrated advertising and communications plan. This plan should maximize exposure for the Authority’s message to key audiences including the shipping industry, targeted vertical sectors, State legislators, business decision makers and citizens across the State.