Portfolio Approach Campaign Execution

Tseng College specializes in graduate, certificate and professional education programs, offering more than 30 programs delivered in online, hybrid and face-to-face formats. Our marketing strategy is organized around academic portfolios, allowing us to build awareness and generate demand across related programs before guiding prospective students to individual program pages.Since implementing the portfolio marketing approach four years ago, we have continued to refine our strategy through data-driven decision making, expanded media channels, improved attribution, and closer integration between marketing, CRM and admissions. As our current agency agreement approaches renewal, Tseng College is seeking a strategic paid media partner through this Request for Proposal (RFP).The selected agency will serve as an extension of our internal marketing team, providing strategic guidance, paid media expertise, ongoing optimization and innovative recommendations that support our enrollment goals.

Agencia

California State University, Northridge

N° de solicitud

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Tipo de aviso

Portfolio Approach Campaign Execution

NAICS

541810 — Advertising Agencies

PSC

R701 — Support- Management: Advertising

Valor estimado (inferido, no oficial)

$2,111,787 – $82,100,000 (3 awards similares)

Set-aside

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Lugar de ejecución

CA

Publicada

18 de ago de 2026

Cierre

11 de sept de 2026

Última actualización

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